A mum-of-two behind the multi-million-dollar hot sauce company ‘Bunsters’ says her latest business venture was inspired by downing too many Bloody Mary’s during Covid lockdowns.
The Perth mum, 44, also decided to launch her own vodka infused with the company’s Sh*t the Bed sauce after a premade cocktail left her with a bad rash.
‘I got a hot, blotchy itchy rash after I drank a dodgy looking cocktail that was imported from the UK. I complained to the manager to find out what was in it and I’m still waiting to hear back from them,’ the former television journalist said.
‘I got one of those ‘we’ll get right back to you’ emails but they still haven’t told me what was in it, so I just don’t know.
‘I decided to create a better alternative called the Bloody Karen.’
Former TV journalist Renae Bunster, from Perth, (pictured) is the brains behind multi-million-dollar hot sauce company. Now she’s announced her latest business venture
The Perth mum launched the business after drinking one too many Bloody Marys during the coronavirus lockdown – and since then the brand has been valued at $35million dollars
After a premade cocktail left the Renae in a bad rash, she was persistent with wanting to create a better alternative and crafted the latest offering dubbed the ‘Bloody Karen’ (pictured)
While Renae’s idea seems simple, the mum admitted that making the vodka wasn’t as easy as just ‘pouring the hot sauce into the vodka’.
‘When I was stuck in lockdown and home-schooling my kids I was drinking quite a few Bloody Marys and the vodka got me thinking one day ‘how can I make these drinks even faster’?’ Renae previously told FEMAIL.
‘After researching, I came up with the idea to put the Sh*t the Bed (sauce) into the vodka.
‘I actually got all of the ingredients, all of the fruit and the veggies and the things that are in the hot sauce, and seeped them into the vodka.’
Renae said she enlisted the help of some mixologists and professionals to make sure it ‘tastes really good’, including Alchemy Distillers in the Yarra Valley in Victoria.
‘When I was stuck on lockdown and I was home-schooling my kids I was drinking quite a few Bloody Marys and the vodka got me thinking one day how can I make these drinks even faster?’ Renae previously told FEMAIL. ‘After researching, I came up with the idea to put the Sh*t the Bed into the vodka.’ (pictured: sauce with Renae)
The result is a small batch premium vodka for $70 that has been infused with all of the natural, fresh ingredients that has made Sh*t the Bed such a global hit.
The same can-do mindset fuelled Renae’s latest ready-to-drink cocktail infused with vodka, spicy tomato sauce and vitamins, containing two standard drinks per can.
Renae also realised some premix cocktails don’t list all the ingredients included on the packaging, but the Bunsters beverages do.
‘Other premixed cocktails on offer in Australia are really disappointing. They’re either too weak, too small, too full of sugar or full of God knows what because they don’t have ingredients on them,’ Renae claims.
‘Most of them will give you diabetes before they give you a buzz. My new premium range of ready to drink has addressed all the pain points I encountered with every single other pre-made cocktail on the market.’
Bunsters also sells a range of other cocktails including mojito, margarita and long black-tini
While her business is valued at $35million and Renae’s personal share is $15million, she has no plans to spend her earnings.
‘I have no interest in selling off the company now, we’ve only just got started. I think these cocktails have the potential to scale globally. There is no other company on the planet doing what we’re doing,’ she said.
‘We’re the first company in the world to put a Mango Daiquiri in a can! Can you believe that? And it’s an unreal drink. It’s our most popular seller.’
Once launched, the Bloody Karen cocktail will be available to purchase on the Bunsters website.
To celebrate the Bloody Karen cocktail, Bunsters is giving away $500 worth of Bunsters products to the person with the best Karen Haircut in Australia
To celebrate the Bloody Karen cocktail, Bunsters is giving away $500 worth of Bunsters products to the person with the best ‘Karen’ haircut in Australia.
Participants must be over 18 and the person in the photo must consent to being entered. The haircut doesn’t even have to be current.
Those interested in taking part in the competition can enter by sending a photo to email@example.com.
Entries close August 12 and the winner will be handpicked by Renae.