Mecca's Father's Day opt out email praised by thousands

Mecca’s Father’s Day opt out email praised by thousands – Talktalk News

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Thousands are praising beauty brand’s ‘thoughtful’ email for struggling Aussies ahead of Father’s Day – but others have slammed it as ‘ridiculous’Mecca sent out a marketing email with the option to opt out of Father’s Day dealsThousands with strained familial relationships praised the thoughtful initiativeSome even pushed for brands to offer the same sympathy to other holidays Others said it’s a ‘shameful marketing stunt’ and said people are ‘too sensitive’ 

Thousands have praised an unexpected heartfelt email from beauty retailer Mecca ahead of Father’s Day, which is celebrated on September 4.

The email, which was sent to all members of the Australian site last week, gave those who didn’t celebrate Father’s Day due to poor relationships or death a chance to opt out of further promotional coverage. 

‘An option to opt out,’ the email read. 

‘Sometimes it’s nice to choose which emails you see from us. In the lead up to Father’s Day, we understand if you don’t want to receive emails on the subject – so we’ve made it easy to opt out.’

Thousands have praised an unexpected heartfelt email from beauty retailer Mecca ahead of Father’s Day, which is celebrated on September 4. 

Thousands flocked to Facebook to praise the brand’s initiative, as many revealed that they had strained or non-existent relationships with their fathers.

‘I’m so glad for this email because I was burnt pretty hard by my dad and I don’t need any reminders,’ one woman said.

Poll

Is this email a good idea?

Yes 0 votes No, it’s a marketing stunt 0 votes No, people are too sensitive 0 votes

‘Even if it’s not a go-to place for Father’s Day gifts it’s still great to see the initiative! I just hope they do the same for Mother’s Day because I also don’t have her around and it hurts to see,’ she added.

But many were divided over the brand’s seemingly thoughtful email, and questioned Mecca’s true motives as other holidays did not receive the same treatment.

Others slammed it as a ‘marketing stunt’ and said it was an ‘overly sensitive’ move. 

‘I think a lot more thought could have gone into it,’ wrote one disgruntled woman. ‘I understand the sentiment but the specific reference to Father’s Day was a bit weird.’

She claimed not to remember receiving something similar for Mother’s Day, and wondered why a beauty brand would focus this initiative on Father’s Day. 

‘I don’t remember getting one of these for Mother’s Day. Why not a general email with a list of holidays allowing customers to choose which ones they want to opt out of?’ she asked.

Others disagreed.

‘It could be a new initiative that has been implemented after Mother’s Day this year,’ she said.

‘And we could see a similar email next year – but the holiday feedback is good, an definitely an idea to email the marketing team about!’

Hundreds flocked to Facebook to praise the beauty brand’s caring initiative, as many revealed that they had strained or non-existent relationships with their fathers

Many said that the marketing emails were a constant reminder of their grief.

‘My inbox is a minefield at this time of year!’ wrote one man. ‘So thoughtful from Mecca, well done. I wish more brands would do the same.’

Another added, ‘Thank goodness for this. Mother’s Day is the saddest day of the year for me – I avoided all my emails for weeks leading up to it due to every retailer going into over-drive with marketing.’

She continued, ‘But I was really upset when Mecca sent me a Mother’s Day card/item in my shopping order. I was too upset to even email Mecca about it – but maybe others did and that’s why they are now doing this for Father’s Day.’

‘A motherless daughters support group that I’m in has done a template for its members to send to companies that don’t offer the opt out around Mother’s Day,’ one woman revealed. 

‘So more and more companies are jumping on board. It is nice to not be bombarded! However, these things are always going to be in our face in stores which I find pretty difficult but just try to avert my attention – I don’t need it in my inbox as well.’

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