Gelato Messina announces price hikes to $6.20-per SCOOP amid surging inflation: ‘What will they take from us next?’ Gelato Messina’s prices have been hiked up to combat inflation costsThe company told fans in a post over Instagram – detailing the new pricesA single scoop will now cost $6.20 while two scoops cost $8
Customers will have to fork out $6.20 for a single scoop of their favourite ice cream at Gelato Messina after the company was forced to react to surging inflation across Australia.
The price hike announcement was made over the popular gelateria’s Instagram account on Wednesday, dividing followers.
The post, which began with ‘blah blah inflation’, revealed the industry-wide struggle with ‘cost of goods’ and logistics.
Dessert lovers will have to fork out $6.20 for a single scoop of their favourite ice cream at Gelato Messina after the company was forced to react to surging inflation
The new ice cream prices were outlined in the post – but the cake costs have also increased
What is causing inflation in 2022?
Inflation is on the increase around the world, with food and energy prices hitting record highs.
Factors contributing to inflation in 2022:
Demand and supply issues
Consequences of the war
Oil and petrol prices
Source: World Economic Forum
‘We know everyone is talking about inflation as a blanket reason for price increases but the truth is pretty much all of our ‘input costs’ have increased incredibly,’ the post read.
Many of the core ingredients used in making ice cream, like butter, sugar and cream, have doubled in price, according to the post.
On top of that, our energy bills are set to skyrocket over the next six months, packaging costs are higher than ever and freight logistics are through the roof.’
The post quickly gained traction online with more than 2300 gelato fans engaging with it in less than an hour.
Some of them were disappointed, posting sad faces and complaining about the price hike.
‘I remember when a tub was $10. 70 per cent inflation in four years?’ one man questioned.
‘Will staff wages go up to help them with the increased cost of living?’ asked another.
‘Officially priced out of both the Real estate market and gelato market,’ complained another.
The increase translates to an extra 60cents per scoop for one scoop – or 40cents per scoop for two
The post was made over Instagram on Wednesday
They also called for customers to comment on the increase
What’s gone up the most in Australia in the last year?
(Includes fuel, car repairs, train/bus/ferry costs)
Non-durable household products +10.7%
(Includes toilet roll, hair, dental, razors, all cleaning products)
(Includes: new homes, rent, electricity, gas, water)
Non-alcoholic beverages +7.9%
(Includes coffee, tea, soft drinks, juice)
Fruit and vegetables +7.3%
Bread, cereal +6.3%
(Includes breads, breakfast cereals, biscuits, rice, oats, flour)
Meats and seafood +6.3%
Furnishings, household equipment and services +6.3%
(Includes haircuts, child care, appliances, tools, furniture, flooring, linen)
Other food products +6.1%
(Includes: eggs, herbs, spices, sauces)
Milk, cheese, ice cream +5.2%
Source: Australian Bureau of Statistics
But others were fine with the increase.
‘Higher prices just mean more Messina points for me,’ one woman said.
‘I am still getting my two scoops each week, take that inflation,’ said another.
‘In all honesty you could have been selling at this price on quality alone for some time now,’ added a third.
Some said they would have to consider the increase when planning their budget.
‘It might just mean two visits each week, instead of the usual three,’ one man said.
The increase translates to an extra 60cents per scoop for one scoop – or 40cents per scoop for two.
The price increase has also been applied to the company’s tubs and cakes.
Share or comment on this article: