Reality star Bethenny Frankel has added beauty influencer to her list of roles as she takes over Gen Z TikTok influencers with her candid makeup and skincare reviews.
The 51-year-old is already the definition of success – she’s the CEO and founder of Skinnygirl, a former Real Housewife, author, investor, philanthropist and mom-of-one to daughter Brynn Hoppy, 12, and she can now add her new role as TikTok beauty influencer to her resume.
The former Real Housewives of New York star has been using her social media to get candid about the beauty products she uses, ranging from her popular drugstore brand must haves series to her ‘immediately no’ high end beauty buys, she’s been giving over 800,000 followers all the gossip on which products are worth the rage.
Reality star Bethenny Frankel, 51, has added beauty influencer to her list of roles as she takes over Gen Z TikTok influencers with her candid makeup and skincare reviews
The former reality star shares blunt reviews of products she describes as ‘immediately no’ and her ‘must’ have products to her over 800,000 followers
The video-based social media platform is a one-stop shop for people interested in discovering new music, dance moves, fashion trends and thanks to Bethenny, users now have a dermatologist and makeup artist on speed dial.
Bethenny posts everything from the ‘best products [she’s] ever tried’ to products she describes as ‘not at the level.’
From everyday skincare to beauty hacks, Bethenny has the beauty world of TikTok right under her manicured thumbs.
The realty star-turned-TikTok influencer features skincare, drugstore and luxury makeup comparisons and reviews.
And with her brutally honest reviews, she has people of all ages turning to her to know what products they should splurge on.
The 51-year-old gives TikTokers the run down on which products will help them achieve the perfect look no matter the occasion.
In one video she describes her favorite products for a ‘glowy’ look, a ‘matte’ finish, and a routine that’s focused on SPF.
The realty star features skincare, drugstore and luxury makeup comparisons and reviews; in one viral video she compared the Charlotte Tilbury foundation with the Wet n Wild foundation
Bethenny pushes users to buy the Shiseido brush and ‘get rid of anything you don’t love’; she tells her followers that she loves the Thirve mascara and only wants the ‘highest level’ for them
Bethenny’s ‘highest level’ and ‘immediately no’ products
Bethenny pushes users to ‘get rid of anything you don’t love’ and follow her reviews instead, adding that she only wants the ‘best’ and ‘highest level’ for her followers.
In another viral video, which racked up over 155,000 views, she compared the fan favorite luxury Charlotte Tilbury Airbrush Flawless foundation to the drugstore brand Wet n Wild Photofocus foundation and told her followers to save their money because the two served ‘the exact same purpose.’
Bethenny has even taken over the role of other major Gen Z beauty influencers, such as skincare guru Hyram Yarbro, 25, who is known as the social media platform’s number one ‘skinfluencer,’ despite having zero qualifications in dermatology, and who can make or break a skincare brand.
Although Hyram gained his fame with his simple and transparent reviews, the former RHONY star has taken over as the ‘Gen Z whisperer’ with her step-by-step beauty and skincare reviews.
And social media users have fallen in love with Bethenny’s blunt reviews, many of them only relying on her reviews for their go-to skincare and beauty products.
Social media users have fallen in love with Bethenny’s blunt reviews, many of them only relying on her reviews for their go-to skincare and beauty products
‘Literally will only buy things you recommended from now on. You haven’t failed me yet,’ said one user.
‘Living for this Bethenny,’ said one user.
Another user added: ‘I love how all your videos just reassure that we don’t have to blow the bank to look good… thank you.’
‘Living for this content queen,’ said another user.